How a cake maker reached six figures during a global pandemic I read about Shelly a few months ago.  Her story is the best example I've come across of the benefits of branded planners or journals to a business. Shelly runs a cake making business, and pre-pandemic, she'd been incredibly successful, with her clients including HM The Queen and Gordon Ramsey...    then in 2020 it all went quiet, as was the case for thousands of businesses.  So ...